What we're learning running human-reviewed LinkedIn outbound on our own pipeline and our clients'. Numbers included, spam excluded.
They hate "just circling back." They especially hate discovering someone has been sending those messages from their own account.
Read it →Nobody lands a client from one message. There are three ways to run the race, and only one of them still works in 2026.
Read it →An automation vendor measured 13.2 million connection requests and published numbers that hurt its own pitch. The channel is fine. The template is dead.
Read it →I sold $20M before I admitted I didn't own a business. I owned a sales job. Here's the test, and what changed it.
Read it →A law firm partner gave it "the internet award for today." A VC replied "How can I help?" Here's the exact difference between the message that gets ignored and the one that gets answered.
Read it →Weeks one and two will look slow. I put that in writing, because the fastest way to lose a client is to let them expect magic.
Read it →Every system we sell gets tested on my own pipeline first. Ask any vendor one question before you sign, and watch what happens.
Read it →I asked 20 coaches this month. Nobody said "my outbound system," because for most of them there isn't one.
Read it →They all promise the same thing, with no names, no receipts, and no humans anywhere. I sell this for a living. The difference is checkable.
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